Fort Lauderdale, FL. (October 18, 2024) Today, Fort Lauderdale United FC, the only women’s professional soccer team in South Florida and LaCroix Water announce that they will officially partner for the inaugural season of the USL Super League, making LaCroix the official sparkling water of Fort Lauderdale United FC (FTL UTD).
As a local company based out of Plantation, Florida, LaCroix has been an avid supporter of sports in the region already partnering with the Florida Panthers and Inter Miami CF as well as a staunch supporter of women’s sports across the country.
The brand will be immersed within the FTL UTD landscape having their logo on the back of the practice and game jerseys, sponsoring player escorts at home games, placements in a variety of social and digital content as well as provide beverages at all FTL UTD home matches.
“We are excited to bring LaCroix on as a founding partner for our inaugural season.” said Tommy Smith, Chairman and Founder of Fort Lauderdale United FC. “LaCroix has had an impact in the professional sports landscape in S. Florida and it’s only right that they partner with the first women’s team. We look forward to a continued relationship where we can champion and grow women’s soccer and eventually women’s sports in the region together.”
About Fort Lauderdale United FC
Formed in 2023, Fort Lauderdale United FC is a professional women’s soccer team based in South Florida. Empowering talent and forging opportunities, our club stands as a beacon, committed to nurturing players and unifying the community under the banner of soccer. Through our dedication to excellence and an unwavering pursuit of success, we aim to redefine the path to professional soccer, ensuring that passion meets opportunity.
About LaCroix Sparkling Water:
LaCroix Sparkling Water by National Beverage Corp. has uniquely redefined the Sparkling Water category that is rapidly becoming the alternative to traditional carbonated soda. With zero calories, zero sweeteners and zero sodium, LaCroix leads the premium domestic sparkling water category.